Independently plan, launch, manage and optimize paid campaigns across Meta and Google Ads. Run lead generation, traffic, engagement and conversion campaigns; research audiences and keywords; set up retargeting; optimize budgets; analyze CPL, CTR, CPC, CPM, CPA, ROAS and lead quality; report recommendations; collaborate with creative and marketing teams. Requires practical Meta and Google Ads experience and strong analytical skills.
Work Arrangement: Remote
NEO301 – Performance Marketing Executive | 3-6 Years | WFH
Build a structured creative-testing plan across Meta and Google for ecommerce/D2C. Develop hooks, ad copy and video scripts with AI tools; test messaging, product demonstrations and promotional concepts; track creative fatigue and connect creative results with conversion and acquisition costs. Requires paid ecommerce advertising experience, Meta/Google Ads, GA4, GTM, Pixel and strong analytical skills.