Manage D2C/ecommerce campaign measurement and conversion optimization across Meta and Google. Coordinate Pixel, CAPI, GA4 and GTM checks; review funnel performance; test landing page messages and checkout improvements; compare platform/store data and report revenue, ROAS and CAC. Requires 1–2 years ecommerce advertising experience and familiarity with Shopify/WooCommerce, GA4, GTM and Meta Pixel.
